Madame Tussauds

Digital Marketing for Madame Tussauds

The acclaimed wax museum of London is opening its next branch in Delhi this year and Markatent is managing their entire digital marketing gamut – creating rich content, engaging visuals, building brand awareness, influencer activities, handling PR and managing the website to give it a Bollywood look.

Markatent did a Hashtag printer activity to generate engagement at their official press conference,wherein you need to click a selfie and upload it to your Instagram with the event hashtag and in return, you can get a physical print of the shared photo on the spot. This activity generated 154 posts, 2.5 M reach and 73,000 likes on Instagram. A big hit!