Gogrub is an online based start-up that provides a healthy snacking solution. Markatent has worked with the brand right from the inception to do build strong brand awareness over social media.Markatent has done an in-depth exploratory research to understand the TG and its behavior and then came up with effective marketing campaigns. The brand elements (logo, tagline, key colors, etc.) and communication (rich content, engaging visuals) were designed to create a unique brand identity.Markatent has done a New Year campaign #GoodnessYear contest for Gogrub which turned out to be a great hit. The campaign drove a large chunk of new visitors on the website, improved the SEO rank to a great extent and the engagement on social media shot up.