Steps to follow after you have posted your Blog – The ultimate 10 steps guide

Steps to follow after you have posted your Blog – The ultimate 10 steps  guide

10 steps guide that you should follow after publishing your blog post to really give it the impact that it needs.

How to write an effective case study to increase your lead channel

How to write an effective case study to increase your lead channel

A lot has been discussed about gated and non-gated content in the Jeff Bullas article we shared last week and to summarize it, these are the key takeaways: Why to gate: This should align to your business goal and this is the first step in converting a visitor to a customer. Visitor > Lead > Customer When to gate: Building trust with non-gated content and when Motivation is good enough push in the gated marvel. Motivation = (Trust + Value of content) – (Fear of Spam). What to gate: There…

Why its high time businesses should go digital?

Why its high time businesses should go digital?

Even though I write this just after the demonetization (of 500 and 1000 denomination) of Indian currency, my focus is to bring light to the burdens of cash heavy economy and how it handicaps the digital development. India has a cash to GDP ratio of more than 12% which is higher than most economies and even its counterparts: Mexico (5.3%), Brazil (3.93%) and South Africa (3.73%). source: http://timesofindia.indiatimes.com/business/india-business/Indias-love-for-cash-costs-3-5bn-a-year/articleshow/45934597.cms.     Benefits of a Cashless economy: One of the biggest benefits is the prevention of money laundering as it ensures everyone…

Why small businesses should go digital? And how?

Why small businesses should go digital? And how?

Digital marketing is bridging the gap between a large corporate and a local business. Why a local or a small business should embrace digital marketing to grab a larger piece of the pie

Capitalize on the merge between healthy living and wearable technology

Capitalize on the merge between healthy living and wearable technology

The role technology plays in our life is rapidly growing and have a major impact on healthy living too. People are surfing internet for health related information. It’s a win win situation for both users and marketers. While users can track and monitor their fitness, digital marketers can integrate this need for being healthy with wearable technology or apps. And even data will be generated from these technologies that can be used as a secret weapon to retarget consumers.

Digital Marketing change in last two years

Digital Marketing change in last two years

If we deeply inspect the essence of business, the only thing that majorly evolves is marketing. Since the Industrial Revolution, marketing has been redefined to make it relevant with changing times. Today marketing again needs a redefinition as the medium we called new media around 2 years back is now the major media. Consumers have started spending a lot of time on online and mobile interfaces and the marketers need to make their presence on electronic devices of every individual. From being a passive customer now the consumer is actively participating…